Success in ANUGA with the new “GOOD FOR YOU” range
NEWS ITEM published in EUROCARNE magazine, No. 240. October 2015..
During the latest edition of Anuga, Boadas 1880, one of Spain’s oldest cold meat companies, specializing in Serrano ham and cured sausages, presented “Good for You”, the first traditional chorizo on the meat market with a 60% reduction in saturated fats and 40% in salt.
This innovation, which marks a before and an after in the category, is the result of 3 years of R+D development work by Boadas 1880 within the framework of the European TeRiFiQ programme, which focuses on investigating improvements in the nutritional profiles of food products.
This is a genuine revolution in the cured segment as it amalgamates two absolutely contemporary trends: health and pleasure.
While it maintains the artisanal aroma, texture and flavour of traditional chorizo sausages, Boadas 1880 adds a significant and real reduction in fats and sodium. The product is presented in a convenient twin-pack format that allows the consumer to appreciate the extraordinary quality of the product and to consume only as much as they need at any given time.
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